Influencers then earn a commission for purchased items through their links. Founder and CEO of Create & Cultivate, Jaclyn, is always promoting brands that fit the lifestyle of the ultimate #girlboss. Instagram Stories are the cheapest medium for a few reasons – they are a new content type, they are temporary, require less effort to create, and are quick pieces of content. Maximize influencers as a marketing tool for your business by paying close attention to engagement rate. We’ve compiled all you need to know about Instagram influencer marketing and the way it works into this simple guide! Sazan, the fashion influencer, began her blog long before influencer marketing took the world by storm. Different than nano-influencers, a micro-influencertarget audience is more niche and focused. When you evaluate the campaign, don’t just look at metrics – but the actual relationship between your brand and the influencer. Categories where consumers are more likely to convert are also categories that have heightened influencer competition. Instagram influencer marketing is their full-time job. With the use of influencer marketing on Instagram, referral traffic to ecommerce websites has skyrocketed. One serving (if you can stop with just one! Instagram Influencer Marketing Platforms Specially created for bringing together content creators and brands, influencer marketing platforms such as Upfluence and Heepsy provide databases online through which you can filter out the type of influencers you need and contact the ones you want to work with Tools For Finding Influencers – @abbottglobal #teamfreestylelibre Visit www.freestylelibre.us/safety-information.html for safety information. Kylie Jenner bagged the top spot, charging over $1 million for a product-related post on her Instagram profile. Brands today have a great opportunity to engage with consumers and drive traffic to their stores – organically. You receive a recommendation by word-of-mouth, but you’re not sure what the product looks like or where to shop for it. Rather than businesses selling directly to consumers, they are building relationships with influencers who can sell for them. Influencers create and share content that inspires, entertains, informs and connects with there followers. The power of influencers is rising and will considerably change the way consumers shop. To identify and understand consumers’ emotions, To explore and capitalize on new markets, and. 2. Head back in my feed to check out more of the kitchens and pop over to @designmilk page to read all about how they came together. Deciding the budget can be quite a task. When it comes to blogging, you might find different degrees of quality. An Instagram influencer who promotes you and your agency clients can be a huge benefit to both. I will be partnering with @aerie as an #AerieAmbassador for the upcoming year ✨ I'm beyond thrilled to be part of the #AerieREAL campaign it means I am committed to no retouching, and I get to be surrounded by and celebrate women of all backgrounds and body types. These influences are becoming stronger because, whether we like it or not, we want to make a connection with people we’ve never met. Instagram Influencer Marketing für zielgruppengenaue Kommunikation. Active users look to Instagram to be influenced.Facebook Business recently conducted a survey and found promising insights for the platform. They are influencers who are just like us. Has the influencer been promoting your brand without a sponsorship? The reason behind the rise in the usage of these videos is that it is easier to market visually than only writing about the services. Other sponsored social media marketing posts (e.g. The influencer has a large following with clear signs of impact. in Communication and Sociology/Anthropology from Lake Forest College and specializes in ecommerce, marketing and merchandising strategies, influencer and branding work, and social media. My Under The Sea #SummerCollection is available NOW! She emphasised the importance of engagement over follower number, explaining that “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”, ensuring that the followers are truly interested in what the influencer is posting. – Roll call: who on here uses a Freestyle Libre product and how has it helped your workouts? Micro-influencers have less than 100,000 followers and are often known as an industry expert or topic specialist in a specific niche. Don’t miss a post. #CoveredbyJustins #sponsored #sogood #plstry #yrwelcome, A post shared by REMI ISHIZUKA (@rrayyme) on Jun 30, 2019 at 3:58pm PDT. A notice does not appear on our television screens to tell us the boots are being marketed to us, and the suggestion of such would seem ludicrous. They may have acquired a loyal following due to their lifestyle, their job or hobby, the clothes they wear or the stories they tell. Instead of jumping to influencer research, it may be better to look for influencers who are already using your products and services. Going hand in hand with this is that the influencers make their own content for a brand, hence why it’s often referred to as a ‘partnership’ or a ‘collaboration’, rather than them simply posting a photo the brand sends them. Guides are basically long form content on Instagram, about either: Places you’ve been, Posts you’ve made, or Products you love. Brand sentiment: (how people are talking about your brand? There are more analytics available for Instagram Post performance. The researches predict the further growth of Influencer marketing on Instagram from $1.1B 2017 to $1.6B in 2018 and $2.3B in 2019. When she's not curating content, Beatriz loves to travel the world, share her journey with Type 1 Diabetes, and find Austin's most Instagram friendly spots. @albionfit #albiongirlstrip #goingplaces, A post shared by SARA (@saracovey) on May 25, 2019 at 3:52pm PDT, Lauren Bongiorno x Abbott Freestyle Libre. While the platform still sits behind Facebook in terms of engaged social networks, Instagram has become a social media haven for younger generations. Additional usage rights (e.g. Now someone tell me why I’m holding this little golden astronaut like it’s my baby ‍ #happyfriday #ad, A post shared by Sazan Hendrix (@sazan) on Jul 19, 2019 at 8:43am PDT. We experience this often through sensory marketing. Here are the qualities and metrics you need to focus on to find the right influencer for your brand. Last year, the narrative of the influencer marketing industry was how to combat influencers’ use of fake followers and how the disingenuous marketing tactic impacts brands total marketing spend. Most brands can demonstrate their services and products through stories. Named in the Top 5 Most Popular Social Media Marketing Software list 2018. NOTE: these bots will comment on posts of users in a chosen target demographic or using certain hashtags in order to increase brand awareness and get more followers. Most pricing starts with this baseline formula and goes up from there. Mega-influencers have more than 1 million followers. Influence is not a new concept, but its transformation continues to carry ecommerce growth to new heights. Here are some ways you can scope out brand fit with a potential influencer. This makes my recommendation more authentic, genuine, and relevant to my particular following. Influencers today must combat industry competition by offering a genuine, more niche-focused perspective on some of the highest converting categories across the world, like fashion. While on some levels this takes away from the authenticity that made Instagram influencer marketing so successful, influencers also feel a loyalty to let their followers know they’ve earned money from a post.Â. As the industry gets more and more concentrated, brands and influencers will need to think outside of the box to keep creating highly engaging marketing campaigns, and we can’t wait to see them! have you tried it yet? Here are some Instagram influencer marketing examples from macro-influencers we love: Marianna is the Co-Founder of Summer Fridays, a clean label skincare brand. Follower count is no longer the measurement to scope out influencers. When we are looking for recommendations, who do we go to? Influencers and influencer marketing An influencer is an individual who has a following. . And finally, check out which type of posts they’re excelling at (i.e. Macro-influencers have between 100,000 and 1 million followers. Usually, mega influencers are people that were A-list celebrities even before joining Instagram. Considering the 21 year old wiped out $1.3 billion of Snapchat’s market value with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated. Rather than businesses selling directly to consumers, they are building … I’ll take you one step further than a case study and tell you why Instagram is the best social media platform for influencer marketing campaigns. False promotion eventually becomes obvious, meaning the influence the person actually has shrinks. Enter influencer marketing on Instagram. Download PDF. The number of Instagram users in the United States, currently 106.7 million, is, Global Instagram influencer marketing spend, currently $7 billion, is, The number of brand-sponsored influencer posts on Instagram, currently 4.95 million, is. Micro influencers are likely to manage themselves, so contact them through the email on their profile or send them a direct message within Instagram. Real-time content (like Instagram Stories or Live) and high-quality posts (featuring images or videos) give consumers multiple ways to engage with an influencer. You may be working with them on a specific post, but the influencer is then answering questions and encouraging their followers to shop your brand. Instagram offers a good opportunity for any influencer marketing. #AeriePartner, A post shared by Kaitlin Claywell (@kaitlinclaywell) on Jul 23, 2019 at 10:02am PDT. That’s right, while celebrities and public figures (like macro- and mega-influencers) still hold influence, it’s nano- or micro-influencers’ audiences that can maximize ROI for your brand. Most importantly, I plan ahead and put@the work into discovering my patterns. When approaching agencies, ask for the influencer’s rate card and explain your brand and the campaign brief you have in mind. Additionally, the audience is more receptive to Instagram videos than other methods. Agave + + Lime + hibiscus + sassy = the perfect summer lewk, am I right? Brands that compliment your product? Ensure they have a genuine following and a trusted, loyal community. Go into as much detail as possible (i.e budget, how many posts, the type of content etc) in order to best manage expectations on both side of the collaboration. Did they follow the content requirements? Examples of influencer marketing include: Different brands target influencers for different purposes – some for increasing brand awareness, some for increasing conversion. From a brand perspective, here’s what you can expect from rewardStyle: Named a leader in influencer marketing solutions by Forrester, AspireIQ helps brands with the following: The unique aspect of AspireIQ is that the platform uses AI powered technology to analyze millions of influencer posts to in order to find the most relevant influencers for your brand. Hashtags such as #ad and #spon have become standard in a paid post caption, in order to distinguish the sponsorship deals from ‘genuine’ recommendations. it’s your favorite nut being nutty while eating @Justins Organic Nut Butter Covered Nuts Justin’s just really leveled up my snack game with these!! There’s no strict criteria for being classed as an Instagram influencer. In recent years, Instagram users the globe over have begun making a living from paid posts and collaborative marketing campaigns. Hopper HQ is a social media scheduling and management platform that frees up time for the fun creative stuff! This is currently where my blog lives. Thanks to their leading influencer marketing shopping app, LIKEtoKNOW.IT, working with rewardStyle is a great choice for brands looking to increase sales via influencer marketing. When an influencer recommends a product or service on their channels, it can come across as a trusted recommendation from a friend. Let’s say your company sells vegan food products. Keep in mind the metrics will vary depending on the goals you had for the campaign. A post shared by Online Diabetic Health Coach (@lauren_bongiorno) on May 3, 2019 at 6:06am PDT. Beatriz is a Content Marketing Manager at BigCommerce and the fashion and lifestyle influencer behind The Letter Bea, an Austin, Texas based blog. After working at a marketing agency, facilitating Instagram influencer marketing partnerships with some of America’s leading brands, I personally became invested in this strategy. There I sat next to some of the city’s top influencers – wondering, quite honestly, how I scored an invitation. Instagram stories have been the new marketing trend. If you’re looking at a larger influencer, they will probably have an agency who manage their campaign requests – this is typically listed in their bio. Engagement rate is measured by the number of likes, comments and shares combined per post, divided by the influencer’s following. Best enjoyed outside with friends. And finally, check out which type of posts they’re excelling at (i.e Stories, video, gallery posts) to help inform your campaign.Â. LIKEtoKNOW.IT allows Instagram users to screenshot posts from their favorite influencers and shop the linked items in the app. Influencity targets both agencies and brands with an all-in-one … He gave the example of Neymar walking on to the football pitch wearing Nike boots as a result of his multi-million dollar sponsorship deal. One caveat to this is if you are large enough to be accepted into one of the influencer marketing platforms. There’s no denying that videos take longer to produce for both your brand and the influencer – which means you can expect a heftier price tag. Many brands couple affiliate compensation with paid compensation. To take it a step further, after engaging with content that features product information, 87% of active users on Instagram took the following actions. Her line – Kylie Cosmetics. Top Snapchat Influencers Post 25% More On Instagram Stories. Instead of selling directly to consumers, brands build relationships with influencers who can sell for them. Why Instagram Influencer Marketing Works. Getting Started with Instagram Influencer Marketing So if Instagram is such an effective platform for working with influencers, it’s a great idea to get started using the platform for your influencer marketing campaigns. This could be in the form of a sponsored Instagram post, sponsored blog post with social media posts to promote the blog post, or a larger, long-term Instagram marketing campaign . Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. Influencer marketing enables brands to connect with their target audience in a much more authentic way than with traditional advertising. Truth be told, I could probably write an entire blog post on all the answers I’ve received. Mega Instagram influencers, as the name implies, are influencers that have more than 1 million followers on Instagram. They are stain and scratch-resistant which means you can enjoy your kitchen without worry. Is there any other areas of influencer marketing you’d like to know more about? conferences/panels, meet and greets, store openings, brand trips, etc.). Now the people we admire and want to be like aren’t just celebrities, family, or friends. Their niche focus and smaller community create a larger sense of transparency and authenticity. Her favorite brand to promote? Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store, Tired of scrolling? These can cost upwards of $500 with the influencer being paid and products being provided. Ultimately, they have our best interests at heart. That’s when I was approached by the women representing the public relations firm. It’s become such a dominant source of traffic that even tweets are no longer convincing consumers to convert like they did before. Ready for a mythbuster? Did they go above and beyond to promote the content to their followers? Celebrating with the @omega #moonwatch ✨ the first watch worn on the moon! Once you’ve found people you think could be perfect, do your research as we mentioned above. Brands can compensate influencers in three ways: Truth be told, there is no perfect guide on how to choose the right compensation type for an influencer. If you’re a social media manager looking to start Instagram influencer marketing, do your research to ensure: Due to the existence of bots giving out likes and comments on users’ behalves, as well as the ability to buy followers, some Instagram accounts may look like influencers, but actually don’t have a loyal following or any real influence at all — we call them ‘ghost followers’. When determining how much to compensate an influencer, you will need to take into account the following aspects: Choosing what type of compensation to provide influencers will never be a straightforward answer. Agency fees (this is more prevalent for macro- and mega-influencers). What’s not to love?! Why Fake Followers On Instagram Are A Huge Problem. Influencers with a smaller number of followers experience higher engagement (like number of likes). Therefore it’s one rule for traditional methods of advertising, and another for Instagram influencer marketing, and it will be interesting to see how the regulations change as the space develops. Truth be told, brands don’t realize how many conversations occur between influencers and their followers. These are influencers with a relatively smaller following (1,000 – 10,000) but who have a high engagement rate on their posts. They often have three things in common: Let’s take it a step further. In 2019, 89% of marketers say Instagram is strategically important to their influencer marketing strategy—higher than any other social media channel in the industry. People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolise them and respect their opinions. The key to success with influencer marketing is leveraging a genuine, authentic, and engaged relationship. With 800 million active users, Instagram has become the platform of choice for influencer marketing. Unsubscribe at any time. At one of our events last year, ‘The Power Of Influencer Marketing in 2018’, our panelist Harry Hugo, Co-Founder of The Goat Agency commented on the problematic nature of these CMA regulations, due to the fact that it’s not universal across other advertising channels or promotional sponsorship deals. And yes – influencers do this on their end as well! This weekend marks 50 years since the first landing on the moon! Finding a relevant influencer for your brand or product campaign needs a strategic approach. In this post, I’ll dive into why and how brands are investing in this strategy and what it means for your ecommerce company – from the eyes of both an ecommerce expert and influencer. By finding the perfect brand fit, your influencer partnership seem more authentic and genuine from a consumer’s perspective and in turn will add more ROI potential to your campaign. Join 50,000 others getting the latest social media news, insights and trends every week with Hopper HQ's Trending newsletter. we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. Historically, brands have targeted messaging at consumers, without listening for a response. At Hopper HQ we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. And here are a few essentials that you should consider before executing your campaign: Set Clear Goals and KPIs Another important indicator of a good influencer is that they are responsible with their partnership choices, truly taking into consideration their followers’ interests and ensuring they only do sponsored posts with brands they believe their audience would be likely to engage with. Here are some Instagram influencer marketing examples from nano-influencers we love: Proof that nano-influencers can land partnerships with brands that boast nearly half a million followers. #RRmask, A post shared by Marianna Hewitt (@marianna_hewitt) on Jul 25, 2019 at 7:18am PDT. Similar to nano-influencers, they deliver great ROIs for brands. Instagram recently announced its latest feature – Guides. Influencer Marketing On Instagram Is A $1 Billion Industry. It was a win-win for both my platform and the brand. Therefore it is up to you, as an influencer, to find brands willing to pay you directly. See if they’ve worked on influencer campaigns in the past and look at the kinds of products or brands they promote, this will help to inform if they would be a good fit for your company. First – say hello to hashtags. Her story was so influential that it caught the attention of major fashion brand, Aerie, and has now turned into a year-long partnership. She commonly shares content related to the brand on her account. While it’s easy to send them an Instagram Direct Message, you can find their contact information in their profile biography. If you’re looking for inspiration, check out this report of the best performing brands in influencer marketing last year! From a consumer perspective, nano-influencers are increasingly gaining more trust in the market and recommendations made are in turn more powerful. On my blog, The Letter Bea, I share content on topics that interest me such as: Since I began my influencer journey in 2017, I’ve grown, worked with some amazing brands (like Anheuser-Busch, Outdoor Voices, and Mejuri), and have learned the behind the scenes of influencer marketing. Rates for each medium vary, and even within each one there is no perfect rate calculation. All in all, it’s a great way to find a niche that you want to tap into. Before we dive into some examples, let’s define the three types of compensation: Free product compensation is when a brand provides the influencer with a complimentary free product or service. To the brand, this meant potential for higher ROI. Instagram Influencer Marketing Could Reach $2.3 Billion By 2020. It’s important to understand what type of influencer will work best for your brand (taking into consideration both budget and relevance). If you decide that Instagram influencer marketing is the right step for your business, the first thing to do is set your budget. All together, these two age groups consist of 71% of Instagram’s active user base. disclosed just how much money the top influencers and celebrities can earn from a single post. #ad I don’t know what i’d do if diabetes interfered with my exercise as much as if did when I was a kid. Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising. The Instagram Explore page is curated for each user – based on what content they engage with. Hashtags such as #ad and #spon have become standard in a paid post caption, in order to distinguish the sponsorship deals from ‘genuine’ recommendations. When you’re ready to pitch an influencer program, take into account how the influencer handles communication. She was in charge of scouting influencers for the brand. #ad #LaVidaMural, A post shared by Jaclyn Johnson (@jaclynrjohnson) on Jul 10, 2019 at 5:40pm PDT. You focus on building your brand. By finding the right influencer for your brand – one that matches your niche and target audience demographic – you enable the power to bring your store to new heights. Production (e.g. While it’s still a mystery as to how one can make it onto the Explore page, it’s a big win if you can. You can drive sales, create relatable content assets, and grow your social media following through this one strategy. . The power of instagram influencer marketing is there for brands willing to do the work. This is mostly thanks to the strong relationships they build with their followers. She holds a B.A. Make sure you can rely on clear communication from a potential influencer. If you found your partnership to be successful and positive, make sure you continue to facilitate the partnership in the future. For many influencers that have followers in the millions, this level of sponsorship enables them to make a living from Instagram. Hashtags (like #bigcommerce) are easy ways to relate content to a specific niche. Start your 14-day trial today. Many times it’s someone we know or follow online or in-person. Although it feels like it’s changing by the day, the Instagram algorithm is designed to show users content they are highly likely to engage with. Second – the coveted Instagram Explore page. Determine the niche they fall into by looking at influencers’ posts and stories. We wont send you any spam. This made her the perfect candidate for the Abbott Freestyle Libre campaign – the go-to-market strategy for the glucose monitoring device. Naming itself an influencer marketing agency, the company positions itself in a spot for change – understanding that influencer platforms will change with time. Many brands create their own hashtags for campaigns or brand awareness and encourage their followers to use them as well. ⭐️Read the other top takeaway from our influencer event here ⭐️. (like engaging in conversation about the brand in the comments), Did the influencer share any feedback (e.g. Here is another view of each of the spaces I created using @coriandesign newest aesthetics. ✨ Importantly, treat your working relationships with Instagram influencers as partnerships. Makes sense, right? A link to download the PDF will arrive in your inbox shortly. People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolise them and respect their opinions. Instagram Influencer Marketing Growth. Tools like Instagram Analytics allows influencers to see which age group dominates their following – and I’ve found my numbers also match this statistic. Instagram Posts are more easily shareable. Here are examples of some metrics you should measure with an influencer marketing campaign. This means influencers, your brand ambassadors, can use their creative freedom to integrate your product into their daily lives, showcasing it in a medium they deem the best fit. While there are specific rates for each story, many influencers include Instagram Stories as part of a package deal. Macro-influencers are a step below mega influencers. I know, I was just as surprised as you when I learned this. Food & drinks and consumer electronics fall closely behind. This will help control costs and keep your influencer partnership in line with the goals for the campaign. Brand-led communication, like influencer marketing campaigns, is a key tactic to connecting users to a brand – both to its voice and products. Download a PDF version for easier offline reading and sharing with coworkers. Instagram provides various ways for consumers to find and engage with niches that interest them. This shift in social media channel leaders is shaping future content strategies to come. Ifluenz is the place where brands and influencers meet. Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising. I perform so much better in the gym when my glucose is in range, no doubt. When strategising an influencer marketing campaign, it’s therefore important to make sure your brand image complements the influencer you’re looking to reach out to! Considering the 21 year old, wiped out $1.3 billion of Snapchat’s market value. But launching marketing campaigns can still feel like a gamble—even if you leverage reliable data, set realistic goals, and plan accordingly. With the influencer space estimated to grow to a $5-10 billion industry by 2021, it’s clearly a marketing force that isn’t going anywhere…. With a plan set around … According to the Harvard Business Review, brands utilize sensory marketing with three goals in mind: Sounds a lot like how we interact with brands and products via influencers on Instagram, right? Remember – influencers are also evaluating their relationship with your brand after a campaign, so make sure you do your part too! Nano- and micro-influencers have the best engagement rates in the industry. Posts last forever, while Instagram Stories are temporary. Boasting one of the highest followings on social media – it’s hard to miss Kylie Jenner. wanting to collaborate again in the future). Let us future-proof your backend. If you want to learn more about how the app works, feel free to give me a follow in the app here. Of feeling so panicky testing right before the game started, seeing a 50, chugging orange juice and hoping I came up fast enough to not be running like bambi on the field.